Visual Designer & Strategist
Lucky Dog Rescue Orlando
Made using Adobe Indesign, Adobe Premiere, Adobe Audition and Figma.
Objective
To increase regional donations and community engagement through a cohesive multimedia advertising campaign.
Strategy
Developed a "Life-Cycle" visual narrative to evoke empathy and transparency, highlighting the direct impact of donor contributions on a dog’s journey.
Execution
Implemented a unified brand system across print, radio, and video, anchored by a high-fidelity Figma mobile prototype to facilitate frictionless giving.
UPLIFTING VIDEO SPOT
SINCERE VIDEO SPOT
UPLIFTING RADIO SPOT
SINCERE RADIO SPOT
PROTOTYPED LUCKY DOG RESCUE ORLANDO APPLICATION
Racing to Love
Adobe Illustrator, Adobe InDesign, Adobe Audition, Adobe After Effects, Microsoft Word.
Objective
To design a high-contrast visual identity for a "Speed-Dating Video Game Tournament" that subverts traditional Valentine’s Day tropes. The event bridges the gap between digital exhibition and
in-person connection.
Target Psychographics
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Profile: Single, introverted, and "chill-oriented" gamers who prioritize meaningful 1v1 interactions over club environments.
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Need: An environment where participants feel "noticed" in both gaming and social arenas without the pressure of traditional dating scenes.
Strategy & Execution
Utilizing pixel-art motifs and brutalist checkerboards to resonate with a gaming-native audience.
CRONE: Visual Identity & Branding
Adobe Illustrator, Adobe InDesign, Adobe Audition, Adobe After Effects, Microsoft Word.
Objective
To develop a high-impact visual identity for an experimental music project, centering on the "Crone" archetype to anchor a dark, surrealist narrative.
Strategy
Utilizing organic textures and mixed-media painting to create a "visceral" brand identity. The focus was on establishing a mood of ancient mysticism that contrasts with modern, digital music production.
Execution
Designed a series of atmospheric "hero" assets on paper and transformed them in Procreate. These serve as the foundational Brand Lore for multimedia applications, from vinyl packaging to immersive digital environments.
